Date
2024
details
Synthara
Design research to define key applications for the technology
Virtual hardware product design
Advice on strategic narrative
Brand identity, web design and development
Helping Synthara formalise their chip technology and its impact on innovative products
Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.
Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.
We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.
To achieve this, we start by working on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies.
We then define the use cases for this product - and therefore its customers - through strategic thinking with Synthara's CEO. To embody this technology in products for the near future, we design a range of products - drones, hearing aids, appliances - that illustrate these capabilities. By linking innovative technologies to the new uses they will enable, our work highlights the flexibility of this product and thus addresses Synthara's business opportunities.
This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.
Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.
Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.
We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.
To achieve this, we start by working on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies.
We then define the use cases for this product - and therefore its customers - through strategic thinking with Synthara's CEO. To embody this technology in products for the near future, we design a range of products - drones, hearing aids, appliances - that illustrate these capabilities. By linking innovative technologies to the new uses they will enable, our work highlights the flexibility of this product and thus addresses Synthara's business opportunities.
This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.
Helping Synthara formalise their chip technology and its impact on innovative products
Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.
Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.
We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.
To achieve this, we start by working on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies.
We then define the use cases for this product - and therefore its customers - through strategic thinking with Synthara's CEO. To embody this technology in products for the near future, we design a range of products - drones, hearing aids, appliances - that illustrate these capabilities. By linking innovative technologies to the new uses they will enable, our work highlights the flexibility of this product and thus addresses Synthara's business opportunities.
This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.
Design research to define key applications for the technology
Virtual hardware product design
Advice on strategic narrative
Brand identity, web design and development
Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.
Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.
We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.
To achieve this, we start by working on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies.
We then define the use cases for this product - and therefore its customers - through strategic thinking with Synthara's CEO. To embody this technology in products for the near future, we design a range of products - drones, hearing aids, appliances - that illustrate these capabilities. By linking innovative technologies to the new uses they will enable, our work highlights the flexibility of this product and thus addresses Synthara's business opportunities.
This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.
