Date
2024
details
Synthara
• Design research
• Product design
• Strategic narrative
• Brand identity
• Web design
Helping Synthara formalise their chip technology and its impact on innovative products
Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.
Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.
We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.
To achieve this, we work on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies. We transform their in-memory computing into a distinctive lighting element that captures the scalability of the technology, from microscopic chip-level processes to large-scale industrial applications. This design component acts as a visual signature for potential products powered by Synthara’s technology.
This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.
Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.
Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.
We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.
To achieve this, we work on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies. We transform their in-memory computing into a distinctive lighting element that captures the scalability of the technology, from microscopic chip-level processes to large-scale industrial applications. This design component acts as a visual signature for potential products powered by Synthara’s technology.
This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.
Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.
Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.
We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.
To achieve this, we work on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies. We transform their in-memory computing into a distinctive lighting element that captures the scalability of the technology, from microscopic chip-level processes to large-scale industrial applications. This design component acts as a visual signature for potential products powered by Synthara’s technology.
This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.
• Design research
• Product design
• Strategic narrative
• Brand identity
• Web design
Recent breakthroughs in artificial intelligence have created a demand for computing capacity that current technologies are unable to meet. As processors become more powerful, the bandwidth between them and memory actually limits the number of operations that can be performed.
Over the past few months, we have been working with Synthara, a Swiss company that develops chips based on in-memory computing technology. Using a fabless approach, they are developing a proprietary design that optimises the computation of complex operations directly in a processor's memory.
We start by exploring the impact of such a technology on the sectors in which it could be applied, as part of a global design approach. By connecting Synthara's different scales of innovation, we develop a narrative that links microscopic innovation - at the chip scale - and its macroscopic impact across industries.
To achieve this, we work on a modular representation of the ComputeRAM™ technology developed by Synthara. Using animations to illustrate how it works, we show the computational process at work to demonstrate how it differs from current technologies. We transform their in-memory computing into a distinctive lighting element that captures the scalability of the technology, from microscopic chip-level processes to large-scale industrial applications. This design component acts as a visual signature for potential products powered by Synthara’s technology.
This work is embodied in a website that articulates the technological, commercial and usability arguments through a didactic narrative.
