Generare is advancing bioengineering by developing a process that samples natural biological elements to transform drug discovery. Their approach focuses on a multi-step process that will benefit industries such as healthcare, agriculture and environmental sustainability through a scalable, modular platform.

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Our work set out to create a clear visual narrative of their process, structured around three phases: Sample, Reveal and Harness. We combined CGI robotic animation with abstract molecular imagery to capture the balance between nature's complexity and technological precision. Drawing inspiration from films like Koyaanisqatsi by Godfrey Reggio, as well as hypnotic footage from automated warehouses, we explored the interplay between nature and machine. The result is a visual journey that walks the line between documentary and commercial, guiding viewers through the intricate process.

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Simultaneously, we worked on the design of their bio foundry—a flexible, modular space where biological processes and automation coalesce. Designed for adaptability, the bio foundry embodies the reproducibility and modularity central to Generare’s work, ensuring the system can evolve with their ongoing innovations.

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The project was then consolidated into a website that communicates the scientific, technical, and practical aspects of their work in a clear and engaging way, offering an informative and thoughtful look into the future of bioengineering.