Designing a varicose vein device around clinical practice and patient comfort.
A graphic identity, a device for the consultation room and a softer patient contact point bring Veinsound’s approach into one coherent experience.
Context
Veinsound is developing an ultrasound based approach to treating varicose veins through the skin, without heat.
The technology is currently undergoing clinical studies. Its ambition is to bring treatment into the phlebologist’s consultation room, with a procedure that feels closer to an ultrasound examination.
That meant designing for two people at once: the practitioner who needs control and clarity, and the patient encountering a new kind of medical device.
Mission
We began with Veinsound’s positioning and built a graphic identity around the idea of restored flow.
We then carried that direction into the industrial design of a machine suited to the space and routines of a consultation room. Particular attention went to the probe: its form, contact surfaces and materials needed to support a gentle, comfortable experience for the patient. In parallel, we worked with phlebologists on the UX and UI, shaping an interface around the steps and decisions of their procedure.
Outcome
The project connected Veinsound’s story to the details of using its technology.
The identity gives the idea of flow a recognizable visual language; the machine brings that language into the clinic without overwhelming the room.
The probe makes patient contact a design priority, while the interface follows the practitioner’s workflow. Together, these elements give the experimental device a coherent direction, from first impression to the moment of use.
