Designing the identity and first plant layouts for gigaton-scale carbon removal.
Removing carbon at gigaton scale means building an industry that doesn't exist yet. We gave Yama's technology its first visual form and plant layouts, the reference points for everything that follows.
背景
Yama was founded in 2023 in Paris. It builds direct air capture systems, machines that pull CO₂ out of ambient air. A liquid sorbent absorbs the carbon, then a mix of pH change and low-grade heat releases it, using far less energy, water and land than earlier methods.
No DAC technology had yet reached gigaton scale. In 2024 the company was running its first pilot and raising a seed round.
任务
Yama needed to look buildable, not visionary. Direct air capture is invisible, and the sector is crowded with big claims, while Yama's own case was industrial discipline: familiar components, repeatable plants.
The brief was to make the process legible, and to design plant layouts, pilot and First-of-a-Kind, that read as efficient and replicable while the technology was still being proven. Credible, without pretending the plants were already standing.
成果
The organizing idea was to make the invisible readable at two scales, the molecule and the plant. The identity began with carbon's molecular structure, reduced to a single graphic mark, with visualisations of how the capture process works.
Plant layouts followed for the pilot and First-of-a-Kind facilities: absorption, desorption and heat-pump units set out as repeatable rows of air contactors that sit low in the landscape. A short narrative, "A Future Beyond Zero", framed the ambition. The set was gathered for Yama's 2024 seed round.
