At Units, your product is our starting point.

We set a direction for the product, make it tangible early, and stay until it holds in the real world.

Approach

  1. 01

    How we set direction

    We run structured sessions with founders, engineers, and all relevant stakeholders, from investors to scientific advisors. The goal is to define a design language: the creative and strategic compass for the project.

    • Alignment workshops
    • Design roadmap
    • Market and landscape view
    • User research
    • Strategic positioning
    • Creative direction
  2. 02

    How we design products

    We build design proofs that make a product visible before it exists: how it looks, how it is used, and where it lives. They give teams something concrete to discuss and decide on.

    • Product research
    • Industrial design
    • UX & UI
    • User testing
    • Prototyping
    • CGI & product visuals
    • MVP & POC
  3. 03

    How we design brands

    We build brands as systems grounded in the product and its technology. The brand makes the product legible to each audience: users, investors, partners, regulators.

    • Brand identity
    • Tone of voice
    • Website
    • Pitch deck
    • Art direction
    • Photo & video
    • Launch assets

Frequently asked questions

Working with Units
How fast can you start and deliver?

Expect a first package in about 4 to 6 weeks after kick-off. It usually includes the Design Language and initial design proofs strong enough to align decisions.

Do you take focused assignments like a pitch deck, logo, or website only?

Yes, when the scope sits inside a minimal strategic frame so the result is coherent.

What do you need to begin?

Access to decision-makers, clear constraints and objectives, any existing research or specs, and a willingness from the founders to embrace change, even when it feels uncomfortable :)

Who will I work with?

A small senior team: a strategy lead, a brand designer, and an industrial or product designer. UX and UI or prototyping specialists join as needed.

Who owns the intellectual property?

You do. We work on a consulting basis: everything we create for you—software, hardware, and content—transfers to you upon payment.

But a credit is always appreciated when you announce a new brand, design, or visuals!

How do you price?

Fixed fees by phase with named outputs, or a monthly retainer when we act as ongoing design leadership.

How much does it usually cost?

We do not sell off-the-shelf packages.

Initial missions typically start at €20,000. Ongoing collaboration is usually €5,000 to €15,000 per month, with a 4-month commitment and agreed target deliverables.

This model allows a more flexible way of working with your team, focused on the product rather than isolated deliverables. By committing to this model, you access a 15% discount on our daily rates.

Do you accept equity?

In selected cases with long-term potential, as a complement to fees.

Can you support manufacturing?

Yes, when the project calls for it. Since 2025, our office in China supports projects heading into production and works directly with suppliers.

Do you work with other teams or partners?

Yes. We regularly work alongside in-house engineering teams and development partners. We can also join an existing setup when roles are clear.