Building an industrial-grade brand for an invisible forecast.
Daisy sells a forecast, with nothing physical to show for it. We built the identity and website around one move: an intelligence layer over real food processing, starting with dairy.
Context
Daisy was founded by Andrew Moore, a fourth-generation Irish dairy farmer, with engineers Chirag Joshi and Felipe Bonini Bello.
Food processors turn farm produce into finished goods, and plan production on forecasts they can't fully trust. Daisy ingests the scattered signals they rarely track, spot prices, weather, orders, and returns one answer: what to make, when, how much. The wedge is milk supply forecasting, where it cuts error by up to 80%.
Mission
Daisy's buyers run $10B+ processors. A young company built on one dairy wedge had to read as critical infrastructure.
The easy move was to inflate, to talk about the "future of food.", but we chose a different one.
We positioned Daisy as the operator's ally: grounded, pragmatic, on the side of the plant. Credibility comes from knowing the work, not from sounding visionary.
Outcome
Daisy's product is a recommendation about the future, so the organizing idea couldn't be a product shot.
It became a layer: engineered intelligence over real processing: the type of decisions that have to survive Monday morning.
The identity builds from a logo of interlocked links, a quiet nod to Irish heritage, set in Media Sans on a two-green palette. Data-graphics, decision-flow diagrams and product-in-context shots turn forecasts into measured blocks.
